Lead Product & Technical SEO Specialist
2019 – Present
Develop growth strategies for organic traffic and conversion rate optimisation. Automate reporting dashboards, website migration and upgrade infrastructure.
Technical SEO & Optimisation Specialist
2018 – 2019
Web and Data Analytics, Search Engine Optimisation, Conversion Rate Optimisation (CRO), Product Development, User Experience and Accessibility.
Technical SEO & Analytics Specialist
2017-2018
Create strategies for SEO and increase user engagement, organic traffic and CRO. Worked with clients to tailor public web applications to their specific requirements. Create unique web interfaces using modern CSS and JavaScript. Manage projects independently from start to finish. Adopted Agile development methodology for maximum flexibility with changing client requirements. Develop strategies and product development vision with Senior Managers. Responsible for Google Analytics, Google Data Studio, Google Tag Manager, Google Webmasters Tools, Google Custom Search, Quantcast and on-page social engagement. Introduce new ideas and vision as part of the product development strategy.
Web Developer & Technical SEO Specialist
2014-2017
Create SEO strategies and implementation. Website management, responsible for product development and front end web development. Support the digital marketing and social media team. Website analytics integration including Google Analytics and Quantcast. Deliver search engine optimisation, social media marketing and search engine marketing to grow business. Develop and implement product strategies consistent with the company vision. Analyse data from analytics and teams to shape requirements, features and end products. Work with the senior management team to create product plans and roadmaps. Produce and review new product proposals and ideas for stakeholders and senior managers. Ensure products and releases are launched correctly and on schedule. Create web architecture and designs for online services including servers and data flow Page 2 of 6. Make technical and strategic decisions to grow our online public sites. Introduced and implemented Google AdSense to monetise over 2 million visitors and 10 million page views. Audit and implement accessibility requirements and usability issues for all public websites in line with W3C, WCAG 2.0 standards. Run security and vulnerability tests on websites including supporting pen-testing. Ensure open source CMS are patched, updated and upgraded. Provide first and second line support for all website-related queries both technical and non-technical. Interview new staff member including screening, setting tasks and training Define tracking and reporting requirements with clients Perform audits of existing Google Analytics accounts for clients Profiles, views and filters, goals, custom metrics and dimensions, custom variables, event tracking Manage QA and testing process Develop and create reports and dashboards using Google Data Studio to monitor KPIs and supporting performance metrics
Web Developer, SEO & Analytics
2012-2014
• Design and develop layout, visual appearance and usability of websites. • Liaising closely with Development Director, Head of IT • Report to Head of IT in the planning and development of the websites • Develop new strategies on search engine optimisation (SEO) and • Create and enhance presence on social media platforms • Write web pages in using CSS/XHTML, working knowledge jQuery and PHP • Ensure websites are accessible to all groups including those with disabilities • Test website for functionality in different browsers and at different resolutions • Debug and fix any errors • Responsible and maintenance of websites, including graphics and functionalities • Monitor web server and site’s technical performance. • Ensure that backup and security of the websites/databases are completed regularly. • Monitor and manage Google Adwords, Google Analytics on a daily basis. • Manage social media platforms, engage the audience to the content and generate traffic. • Integrate social media platforms with our websites and application.
Web Developer
2008-2012
• Liaising closely with Development Director, Head of IT • Report to Head of IT in the planning and development of the websites • Develop new strategies on search engine optimisation (SEO) and • Create and enhance presence on social media platforms • Write web pages in using CSS/XHTML, working knowledge jQuery and PHP • Ensure websites are accessible to all groups including those with disabilities • Test website for functionality in different browsers and at different resolutions • Debug and fix any errors • Responsible and maintenance of websites, including graphics and functionalities • Monitor web server and site’s technical performance. • Ensure that backup and security of the websites/databases are completed regularly. • Monitor and manage Google Adwords, Google Analytics on a daily basis. • Manage social media platforms, engage the audience to the content and generate traffic. • Integrate social media platform with our websites and application
SEO & Web Developer
2005-2008
• Administration of the computers and dynamic filing systems. • Maintain high-quality content for the website and develop new designs for the sites. • Creating content using XHTML/CSS, . • Use IT applications (Word, Excel, PowerPoint, Outlook etc) to process office tasks • Manage online advertising and marketing. SEO and archiving content as well as check downtime and uptime. • Own web analytics, evaluate revenue opportunities and build business cases to ensure the future growth of products. • Perform deep-dive analysis and statistical tests to get to the bottom of performance drivers and determine the impact of site changes on key metrics. Page 4 of 6 • Produce recommendations for site improvements, as well as prioritise statistical research that will test the hypothesis and give us a better understanding of what works and doesn’t work. • Work with the wider conversion optimisation team to create collective and comprehensive insight and reporting. • Work closely with managers and developers to make improvements to our in-house products and tools. • Identify key metrics that influence and direct behaviour and identify opportunities for constant improvement.
Freelance Web Developer & SEO
2004-2006
Volunteer
1997-2003